Amanda Welsh

About Amanda Welsh

Senior marketing leader with 20+ years building brand, demand generation, and revenue engines for B2B, PE-backed, and mission-driven organizations. I translate complex business goals into marketing strategies that deliver measurable lead pipeline, brand equity, and revenue growth. Currently Director of Marketing at Insurcomm Restoration, a Fortify Companies portfolio company backed by Summit Partners. Since joining in May 2025, I\'ve rebuilt the marketing function from near-zero into a full-funnel engine spanning brand, demand generation, paid media, ABM, and sales enablement — across commercial, residential, and government markets in six states. Career highlights: → Insurcomm / Fortify: Led January 2026 brand and new website launch (\"You Deserve Everything Going Right\"); built HubSpot marketing automation, 6sense ABM, and multi-state paid search from scratch; integrated Rytech Restoration marketing post-acquisition in 30+ markets, 110+ franchise locations → NFPA: Managed $9.5M marketing budget and $4M paid media across 8 business lines; attributed 20% of $82M+ annual revenue to marketing; drove 5K+ monthly MQLs and 1M monthly website sessions → Digitas: Grew media team from 2 to 100+ serving American Express, IBM, Disney, FedEx, and other Fortune 500 clients → Thompson Habib Denison (now Moore): Launched the agency\'s first digital fundraising practice, hiring and leading a team of 7 serving Alzheimer\'s Association, Make-A-Wish, and Leukemia & Lymphoma Society → Brewster Academy: Launched the school\'s first paid digital marketing program and led a full website redevelopment, driving qualified admissions inquiries and elevating institutional brand visibility → The Arc of Massachusetts: Executed $1.6M federally funded statewide campaign, lifting brand recognition 29% What I\'m known for: building marketing functions from the ground up, thriving in high-growth settings, and running lean teams with disciplined agency partnerships. Core expertise: Brand & Marketing Strategy | Demand Generation | Go-to-Market | Integrated Campaigns | ABM | HubSpot & 6sense | Agency Management | B2B & B2C | Team Building Master\'s in Public Administration (Nonprofit Management), Suffolk University. Proud advocate for autism awareness in honor of my daughter, Michaela.

Experience

1. Director of Marketing

   Insurcomm Restoration

   May 2025 — Present · Portsmouth, NH, US

   First senior marketing hire for Insurcomm Restoration, a PE-backed (Summit Partners) restoration services company. Mandate: build the marketing function from zero and scale it to support aggressive national expansion.Brand & Go-to-Market→ Built a B2B marketing engine supporting three new market launches per quarter across commercial, residential, and government segments.→ Led January 2026 brand launch,\"You Deserve Everything Going Right,\" including positioning, messaging, and visual identity.→ Led the build and launch of Insurcomm\'s new website (January 2026), anchoring the rebrand and national expansion.→ Developed Fortify Companies\' foundational brand platform.→ Built a company-wide Persona Matrix across six priority audience segments to align marketing, sales, and ops.→ Led Rytech post-acquisition brand integration, franchise GTM audit, and centralized digital strategy.Demand Generation & MarTech→ Stood up HubSpot from zero: CRM architecture, lead source taxonomy, attribution reporting, and a seven-series drip playbook (21 automated emails).→ Deployed 6sense ABM to identify and engage in-market commercial accounts.→ Launched paid search and paid social across six states, driving qualified pipeline and geographic expansion.→ Built CEO-facing Q1 dashboard tracking Google Ads, ROAS, MQL-to-win rate, and channel contribution.Channel & Partnership Growth→ Grew subcontractor referral program from 13 to 80+ partners, creating a durable inbound channel.→ Managed ~25-event annual trade show program (PLRB Claims, MAA Expo) with franchise billback strategy.Team & Leadership→ Lead a lean internal team plus agency partners across creative, paid media, SEO, and web.→ Own marketing P&L, budget planning, and vendor management.Core CompetenciesDemand Generation · Brand Strategy · Go-to-Market · HubSpot · ABM · Paid Media · SEM/SEO · Marketing Attribution · Agency Management · Franchise Marketing

Education

• Northeastern University

  Physical Therapy, Communications

  1987 — 1988

• Suffolk University - Sawyer Business School

  Masters of Public Administration, Non Profit Management

  2009 — 2011

• UMass Chan Medical School

  LEND Certificate, Leadership Education in Neurodevelopmental Disorders (LEND) Program

  2009 — 2010

• Salem State University

  Bachelor of Science (B.S.), Communications/Advertising Concentration, Theater Arts Minor

  1989 — 1991