Amanda Amanda Weeks Stokes

About Amanda Amanda Weeks Stokes

Marketing professional with 20+ years leading high-performing teams and architecting multi-channel growth strategies across B2B, B2C and B2B2C markets. Known for transforming complex healthcare offerings into clear, differentiated GTM strategies that grow pipeline, strengthen brand presence and deepen partner influence. I build scalable marketing engines, unify cross-functional teams and drive measurable results across employer, channel partner and health plan segments.

Experience

1. Director, Employer and Channel Partner Marketing

   Teladoc Health

   Mar 2023 — Present

   Lead and develop team of segment marketers responsible for growing eight key target segments. Own commercial employer and channel partner sales team field and enablement strategy and initiatives. Develop and establish KPIs for annual B2B employer and channel partner marketing plan as well as short-term ad hoc plans. Oversee execution of awareness, demand and lead generating marketing initiatives for employer buyers and channel partners to include strong industry events presence, high-performing digital campaigns and regional efforts.

Education

• Northern Arizona University

  BA, Public Relations

  1997 — 2001

• Northern Arizona University

  Bachelor of Science - BS, Public Relations

• University of Arizona, Eller College of Management

  Mini-MBA, Health/Health Care Administration/Management

Skills

• Market Planning
• Sales
• Marketing Strategy
• Product Marketing
• Writing
• Social Media Marketing
• Email Marketing
• B2b
• Direct Marketing
• Leadership
• Management
• Product Development
• Healthcare
• Editing
• Marketing Communications
• Integrated Marketing
• Ap Style
• Advertising
• Social Media
• Project Management
• Internal Communications
• Marketing
• Strategy
• Account Management
• Branding & Identity