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Amanda Ward

Amazon Retail Media Expert | Full-Funnel Strategy | Amazon, DTC & Omnichannel Digital Marketing

Role
Associate Director, Amazon Marketing & Media at Market Performance Group
Location
Austin, TX, US
LinkedIn followers
500 followers
OtherView LinkedIn profile

About Amanda Ward

Retail media and eCommerce expert with +10 years of experience driving full-funnel digital marketing across Amazon, DTC, Omnichannel & B2B business models. Background spans both brand and agency roles, with a strong track record of building online brands, delivering performance KPIs, and driving sales growth and ROI.Proven track record of driving growth across a diverse portfolio of businesses, from leading CPG brands in Baby, Beauty, Skincare, and Vitamins & Supplements to Fashion Footwear, Furniture, and B2B professional hygiene.Specialties: • Amazon, DTC & Omnichannel marketing and media buying• Full funnel brand marketing strategy, development & execution• Programmatic Display, Performance Marketing, Affiliate, Influencer Marketing & SEM/SEO• Ecommerce & omnichannel key account management• Digital merchandising, site search optimization & UXTechnologies: • Amazon Advertising Self Service Tool: DSP/Sponsored Ads/PPC/AMC• Amazon Vendor & Seller Central• Ad Tech: Skai/Kenshoo, Pacvue & Commerce IQ• Meta & Google Ad Manager• Marketplace & Web Analytics Tools: Coremetrics, Google Analytics, Clavis, Helium 10 & Jungle Scout• CMS Platforms: Shopify Plus, Oracle Retail, Kompo• ESPs: Klaviyo, Responsys, Bluecore, CheetahMail

Experience

  1. Associate Director, Amazon Marketing & Media

    Market Performance Group

    Feb 2024 — Present · Austin, TX, US

    Leading full-funnel retail media strategy across Amazon and omnichannel platforms for brands across beauty, wellness, baby care and nutrition, fashion and footwear, household and home, vitamins and supplements, and grocery.

Education

  • The University of Texas at El Paso

    Bachelor of Business Administration (B.B.A.), Marketing and Management

  • Skillcrush

    Front End Development

    2016 — 2016

  • General Assembly

    Data Analysis, SQL, Tableau, Data Visualization

    2017 — 2018

Skills

  • Visual Merchandising
  • E-Commerce SEO
  • Web Analytics
  • Microsoft Excel
  • Online Merchandising
  • Data Analysis
  • Coremetrics Analytics
  • Html5
  • Web Content Management
  • E-Commerce Optimization
  • Wholesale Operations
  • Trend Analysis
  • Email Marketing
  • Online Marketing
  • Sales
  • Retail Marketing
  • Customer Service
  • Kpi Reports
  • Google Analytics
  • Strategic Planning
  • Javascript
  • Digital Marketing
  • Web Development
  • E-Commerce
  • Cascading Style Sheets (Css)

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