Amanda Verzini
Global Marketing Manager // Creating innovative products and play experiences
- Role
- Global Associate Marketing Manager at Mattel, Inc.
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Amanda Verzini
A marketer with sales background. Passionate about creating meaningful experiences for consumers through innovative products and the right selling strategy. Throughout my career, I have worked closely with both cross-functional teams and direct reports to conduct thorough market analyses, identify growth opportunities & develop products and positioning that resonate with consumers and clients. As a marketing professional in the toy industry, I bring a unique blend of commercial and product expertise to the table. With over 9 years of experience, I have honed my skills in developing successful business plans, bringing innovative products to life, and leading talented teams that drive revenue growth.
Experience
Global Associate Marketing Manager
Feb 2023 — Present · Los Angeles County, CA, US
Global Marketing Manager for the Hot Wheels RC line Brand Management & Product Marketing Segment Strategy and P&L Cross-functional team Marketing lead Coordination of RC Brand Communication
Education
Tera
Digital Marketing & Growth, Gestão de Marketing
2019 — 2019
ESPM Escola Superior de Propaganda e Marketing
Bachelor's degree, Social Communication (Advertising; Marketing)
2011 — 2015
USP - Universidade de São Paulo
Master of Business Administration, Business Management
2017 — 2019
De Montfort University
B.A. - Combined degree, Media and Communication
2013 — 2013
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