Amanda Verell

About Amanda Verell

With over 15 years of experience leading digital product teams, I am a passionate and strategic leader who delivers innovative and customer-centric solutions across multiple channels and platforms. As a Director -Digital Product Management at Charles Schwab, I manage a team of senior product managers who empower digital investors on both web and app, enhancing their financial well-being and satisfaction.My expertise lies in leading full cycle product development, from ideation and roadmap management to software rollout and adoption tracking. I have successfully launched and scaled several omnichannel retail and wealth experiences, increasing client satisfaction and profitability for the company. I also have a strong background in e-commerce, analytics, usability, and multivariant testing, which enables me to optimize digital assets and conversion techniques.

Experience

1. Director - Digital Product Management

   Charles Schwab

   Jun 2025 — Present · Austin, TX, US

Education

• The University of Texas at Austin

  B.A., Sociology | B.S., Communication Studies, Minor: Business Administration

  2003 — 2007

Skills

• E-Commerce Optimization
• Developing New Markets
• Web Analytics
• Strategic Thinking
• Leadership
• Web Marketing
• Content Marketing
• Marketing Copy
• Online Campaign Management
• Project Management
• Management
• Data Analysis
• Search Engine Marketing (Sem)
• Product Launch
• Social Media
• Web Conversion
• Analytics
• Energy
• Digital Marketing Experience
• Process Improvement
• Marketing
• Digital Marketing
• A/B Testing
• Online Marketing
• Managerial Experience
• Presentations
• Product Marketing
• Lead Generation
• Customer Acquisition
• Digital Strategy
• Cross-Functional Team Leadership
• User Experience
• User Behavior
• Competitive Analysis
• Customer Experience
• Wireframes
• Website Conversion
• Usability
• Website Copy
• Analysis