Amanda van den Elzen
Founder @Racer On Demand
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WORK HISTORY
Founder @Racer On Demand
Racer on Demand is more than a merch platform — it’s a business accelerator for grassroots and professional racers. I launched ROD in 2024 to meet a gap in the motorsports world: racers needed a low-barrier way to monetize their brand, grow their fanbase, and operate like the businesses they are.The platform combines a high-visibility merch marketplace with built-in marketing education, fan engagement tools, and sponsorship guidance — giving racers the support they need to build sustainable, scalable programs.As founder, I oversee brand strategy, user experience, platform development, and racer onboarding — all while maintaining an audience-first approach rooted in real fan behavior and racer needs.
EDUCATION
Northeast Wisconsin Technical College
Associate's degree
Concordia University-Wisconsin
Bachelor's degree
ABOUT AMANDA VAN DEN ELZEN
I engineer high-performance outcomes where strategy and execution typically…
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