Amanda Utpadel Byers

About Amanda Utpadel Byers

Marketing leader with over 12+ years of experience managing integrated and programmatic…

Experience

1. Senior Digital Marketing Manager, Eero

   Amazon

   Dec 2022 — Present

   Drive and own Amazon Advertising, CTV, OLV, YouTube, influencer tactics, audio, paid search, paid social, and display advertising campaign initiatives to drive customer acquisition and retention for eero globally + Manage and own testing across new and existing platforms, conducting deep data analysis to uncover new opportunities for customer growth in an effort to launch and scale new acquisition initiatives + Define and analyze key metrics that measure and benchmark success for awareness, conversion, and programmatic channels + Manage the continued improvement of tracking, attribution, and overall data access to analyze key metrics, including CPA, ROAS, and LTV + Own and communicate paid media QBRs, biannual performance reporting and media planning + Support the marketing functions of the Amazon and eero.com business as well as support global promotions + Manage agency partners and third party vendor contracts and relationships for integrated marketing needs + Own all paid media marketing budget forecasting, planning, management and reconciliation + Provide performance reporting and analysis on marketing channels and take relevant action on insights gained + Understand and explain complex marketing issues, discern impact, and communicate them to business partners + Coordinate with other eero and Amazon internal teams to leverage relationships, and establish best practices for marketing and paid media + Build and utilize internal Amazon tools and programs to drive continued customer engagement and conversion for eero on Amazon globally