Amanda Ugaste
Digital Merchandising Manager @Uline
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WORK HISTORY
Digital Merchandising Manager @Uline
EDUCATION
Gies College of Business - University of Illinois Urbana-Champaign
Bachelor of Science - BS, Marketing
SKILLS
ABOUT AMANDA UGASTE
I transform complex business operations through product innovation, from pioneering conversational AI tools to scaling platforms that process $2 billion in annual revenue. What drives me: Difficult problems that matter. I\'m energized by products that make a real difference in how businesses operate, from reducing overhead costs of customer service to streamlining ordering operations for multi-million dollar customers. Bonus points for being able to fulfill exciting, innovative healthcare missions.My approach: Customer-obsessed strategy meets technical execution. I\'ve spent 16+ years turning ambiguous challenges into clear roadmaps, leading cross-functional teams to ship features that users actually want to use. From startup-like initiatives at Fortune 500 companies to scaling teams of product managers and guiding them through legacy digital transformations, I thrive in environments where the business lets me center the user experience in decision-making processes.My many hats: A product generalist at heart, I\'ve lead everything from complex replatforming efforts, to SEO and top-of-funnel growth, to eCommerce checkout and post-purchase flows. From uncovering a product vision through deep customer insights to developing technical requirements for a feature implementation, I believe the best product managers - the ones that won\'t be replaced by AI - are comfortable not only wearing the hat the moment requires but determining which hat it should be.Product Strategy and Road Mapping | AI and SaaS Integration | Innovative Vision Planning | Agile and Lean Methodologies | CX and UX Optimization | KPI-Driven Growth | Omnichannel Commerce | Tools: JIRA, Notion, Google Analytics (GA4), Mixpanel, Figma, FullStory, Optimizely, Slack, Contentful, Sessioncam, Adobe Analytics.
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