Amanda Turcotte

About Amanda Turcotte

I’m a demand generation and paid media leader who builds scalable growth engines for B2B brands. At Smartsheet, I’ve led the evolution of our paid media strategy, from a search-heavy model to a dynamic, full-funnel, cross-channel framework that drives measurable pipeline impact across LinkedIn, Meta, Google, YouTube, programmatic, and CTV.My experience spans audience architecture, campaign design, analytics, and operational excellence. I’ve built the systems, workflows, and partnerships that connect data to creative, ensuring every dollar spent delivers learnings and outcomes. Whether optimizing budgets across various go-to-market initiatives, shaping content distribution strategy, or partnering with martech vendors to test emerging ad technologies, my focus is simple: deliver performance that scales.I’m motivated by solving complex marketing challenges and mentoring teams to think strategically, act decisively, and experiment boldly. As I look ahead, I’m driven to help organizations build modern, measurable, full-funnel demand programs that turn awareness into predictable growth.Specialties: Paid Media Leadership · Demand Generation Strategy · Digital Advertising · Full-Funnel Marketing · Audience Segmentation · Growth Strategy · Marketing Analytics · Funnel Optimization · B2B SaaS · Martech Partnerships · MBA

Experience

1. Principal Demand Generation Manager, Paid Media

   Smartsheet

   Nov 2023 — Present · Bellevue, WA, US

   Leads Smartsheet’s paid media team and digital demand strategy, overseeing cross-channel execution, media production, budget management, and performance optimization.Built and operationalized a modular, full-funnel framework that expanded Smartsheet’s reach beyond paid search and affiliates to a unified cross-channel motion across LinkedIn, Meta, Google Display, Programmatic, YouTube, and Connected TV—driving scalable efficiency across all go-to-markets.Defined the strategic framework for Smartsheet’s funnel approach, integrating content distribution, audience design, and intent data to move prospects through awareness, consideration, and activation. Uses first- and third-party intent signals from ZoomInfo, Bombora, WebSights, and 6sense to inform segmentation, channel mix, and creative alignment.Owns audience and account strategy across B2B data platforms including ZoomInfo MarketingOS, Clearbit, and Metadata.io, along with programmatic and native targeting to activate high-intent segments driving qualified pipeline for go-to-market initiatives including Project & Portfolio Management, Marketing and Creative, Operations Management, IT Portfolio Management, and Brandfolder. Partners with Brand Media, Content, and PMO to align creative, targeting, and measurement to revenue outcomes.Manages partnerships across advertising platforms and marketing technology vendors including Meta, LinkedIn, Google, and ZoomInfo, ensuring collaboration, inclusion in betas, and adoption of emerging technologies, targeting capabilities, and placements that advance Smartsheet’s paid media sophistication.Drives data-led optimization through Tableau, Salesforce, and insights to improve ROAS, aggregating platform-level data to enhance engagement optimization and enable team-wide agility through structured workflows and automated hand-offs.

Education

• University of Denver

  M.B.A, Marketing Strategy

  2011 — 2013

• University of Mississippi

  Bachelors, Marketing and Management

  2007 — 2010

Skills

• E-Commerce SEO
• Time Management
• SEO
• Teamwork
• Event Planning
• Consumer Research
• Microsoft Word
• Team Leadership
• Market Analysis
• Wordpress
• Social Media
• Press Releases
• Promotions
• Microsoft Office
• Marketing
• Word
• Customer Service
• Google Analytics
• Customer Relations
• Direct Marketing
• Category Management
• Detail Orientation
• Interactive Marketing
• Account Management
• Event Management
• Leadership
• Restaurants
• Social Media Marketing
• Loyalty Programs
• Powerpoint
• Brand Management
• Marketing Strategy
• Paid Search Strategy
• Advertising
• Supplier Relations
• Management
• Google Webmaster Tools
• Marketing Research
• Google Adwords
• Problem Solving