Amanda Hoang
Social Media Insights Analyst at NASCAR
- Role
- Insights Analyst at NASCAR
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Amanda Hoang
With a steadfast dedication to crafting compelling marketing materials, I continually…
Experience
Insights Analyst
Nov 2022 — Present · Charlotte, NC, US
Direct advanced social listening strategies, enabling the identification of emerging trends and competitor movements, contributing to an enhancement in the brand\'s real-time responsiveness and adaptability to market dynamics.• Implement a comprehensive KPI tracking system, reducing manual reporting processes and allowing for a more accurate streamlined delivery of actionable insights to stakeholders, fostering data-driven decision-making.• Collaborate with cross-functional teams in analyzing brand, influencer, celebrity social media performance metrics as well as audience demographics to evaluate campaign effectiveness and optimize future partnership opportunities, resulting in an increase in engagement and brand mentions, indicative of the successful objectives with audience preferences and trends.• Present insights and recommendations to senior and executive teams in a compelling manner, influencing strategic planning and resource allocation decisions to maximize ROI and achieve business goals.
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