Amanda Teder
Chief Marketing Officer at Generac | Brand & Digital Transformation | AI-Driven Marketing | Consumer & Durable Goods Growth | Digital Media & Demand Generation | P&L Leadership | Board Director
- Role
- Chief Marketing Officer at Generac
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Amanda Teder
Marketing executive that drives profitable growth, leads transformation, and builds capability in complex business and go to market models. Sets a vision, develops winning strategies, empowers leaders, and executes through data and digital. Experience leading multi-billion-dollar portfolios and teams >200.Areas where I focus most:• Building winning teams • Brand and marketing transformation• AI and data-driven marketing• Consumer growth strategy• Dealer and channel marketing• Media and demand generation• Digital transformation • Customer experience and lifecycle marketing• P&L Management Brand Transformation | AI in Marketing | Digital Media | Demand Generation | Channel Marketing | Consumer Growth | Marketing Analytics | Customer Experience | Marketing Leadership | P&L Leadership
Experience
Chief Marketing Officer
Dec 2024 — Present
Promoted from EVP to Chief Marketing Officer, continues reporting directly to the CEO and leading enterprise-wide marketing transformation through multiple consumer and industrial go to market models including lead generation on owned platforms, independent dealers, retailers, wholesalers, builders, etc.
Education
Purdue University
BS, Management
2001
The University of Chicago Booth School of Business
MBA, Entrepreneurship, Strategy and Marketing
2008
Skills
- Competitive Analysis
- Consumer Marketing
- Strategy
- E-Commerce
- Consumer Goods
- Brand Architecture
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- New Business Development
- Integrated Marketing
- Business Planning
- Market Research
- Fmcg
- Shopper Marketing
- Business Strategy
- Digital Strategy
- Business Development
- Digital Marketing
- P&L Management
- Marketing Communications
- Strategic Thinking
- Market Planning
- Consumer Behavior
- Marketing
- Consumer Insight
- Marketing Research
- Marketing Management
- Consumer Products
- Management
- Brand Equity
- Product Innovation
- Consumer Behaviour
- Social Media Marketing
- Advertising
- Segmentation
- Customer Marketing
- Product Development
- Customer Insight
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