Amanda Souter
Marketing and International Business student at The Kelley School of Business
- Role
- Marketing Intern at ITW
- Location
- Glenview, IL, US
- LinkedIn followers
- 500 followers
About Amanda Souter
I am currently a senior at Indiana University pursuing a double major in Marketing and…
Experience
Marketing Intern
May 2025 — Present · Glenview, IL, US
Conducting website audits and working with tracking pixels to optimize digital performance, user engagement, and data accuracy across campaigns- Creating and analyzing Excel databases to identify new customer opportunities for roofing supply products and support strategic sales targeting- Developing full-scale product marketing campaigns for major brands such as Paslode, GRK, and Tapcon from initial concept to execution- Assisting in the creation of ad briefs and display banners for national retailers and logistics companies including Home Depot, Lowe’s, and DHL- Sitting in on cross-functional meetings to gain exposure to the full product lifecycle, overhearing collaboration between engineering, pricing, packaging, and marketing teams and then translating those insights into digital strategies including visuals, ad campaigns, and influencer partnerships
Education
Indiana University Bloomington
Bachelor of Science - BS, Business
Glenbrook South High School
High School Diploma
CIEE Council on International Educational Exchange
Marketing and International Business
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