Amanda Trent

About Amanda Trent

I’m a full-stack marketing leader with deep expertise in product marketing, content strategy, demand generation, brand marketing, and marketing technology. I help organizations create differentiated GTM strategies and frameworks to build scalable full funnel marketing functions that drive revenue, brand impact, and pipeline growth. I’ve led multiple marketing transformations in startups, PE-backed companies, and enterprise organizations at critical growth or scale-stage inflection points, aligning teams around a unified GTM strategy and driving adoption, engagement, and revenue.My approach:» Align marketing, product, sales and customer success teams around a unified and differentiated GTM strategy that drives measurable business impact through the entire marketing and sales funnel, extending into the customer experience» Define and articulate outcome-driven messaging and positioning that resonates across the customer journey» Build scalable, data-informed marketing engines that balance short-term results with long-term growth» Foster high-performing, cross-functional teams that execute with alignment, accountability, and innovationI’m energized by opportunities where marketing drives strategic growth, aligns across the organization, and maximizes revenue EXPERTISE Strategic Marketing Leadership Product Marketing & Positioning Full-Funnel Demand Generation & Growth Marketing Brand Transformation & Creative Development Lifecycle & Retention Marketing Integrated & Omni-Channel Campaigns Marketing Analytics & ROI Measurement SEO & AI/LLM Content Optimization Competitive Differentiation Product Launches Pipeline Optimization Sales & Customer Enablement Budget & Agency Management

Experience

1. Head of Marketing (Fractional)

   Intertru Inc

   Jan 2026 — Present

   Founder-led pre-seed B2B AI SaaS startup. Lead the design and execution of full-funnel, revenue-focused marketing strategies. Define category positioning, brand identity, differentiated messaging, and GTM programs to attract and nurture prospects across the customer journey. Build scalable growth marketing operations, leveraging data and AI insights to optimize campaigns and inform decisions. Partner closely with product development to ensure alignment across initiatives and establish a foundation for predictable, sustainable growth.

Education

• Eastern Michigan University

  B.S., Journalism & Creative Writing

  2005 — 2008

• Eastern Michigan University

  M.A., Technical Communications

  2009 — 2011

Skills

• Content Development
• Social Media Marketing
• Feature Articles
• Editing
• Press Releases
• Creative Direction
• Web Content
• Newsletters
• Features
• Public Relations
• Media Relations
• Proofreading
• Management
• Publishing
• Editorial
• Social Media
• Marketing Communications
• Corporate Branding
• Video Editing
• Ap Style
• Copywriting
• Journalism
• Advertising
• Magazines
• Corporate Communications
• Publications
• Copy Editing
• Marketing
• Blogging