Amanda Scott-Telford
Storyteller with infectious wit. Award-winning SEO copywriter, content manager. Google AI Certified. Expert in creating authentic voices across all channels. Ready to elevate your brand strategy.
- Role
- Senior Marketing Copywriter at Ferguson
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Amanda Scott-Telford
When I was a kid, I wanted to be an astronaut or a writer. Turns out, I get terrible…
Experience
Senior Marketing Copywriter
Aug 2018 — Present · CA, US
Collaboration with creative directors, stakeholders, art directors, designers, and coders to create 300+ polished campaigns, one project receiving a 2022 IHAF Silver Award (responsible for all copy)· Conceptualization and execution of integrated, cross-channel marketing initiatives, including immersive web projects and digital signage· Co-development of the brand’s messaging for email for an increased interaction, a decrease in unsubscribe rates, and an active subscriber increase · Strategic social media planning, partnering with internal and external teams to boost organic growth and leverage paid media for an increase in social engagement 20% YOY · Independently developed optimal use cases and established best practices for integrating Artificial Intelligence into marketing copywriting strategies
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