Amanda Sadi
Product Marketing @Google | Founder of Fertilid | Women in Leadership
- Role
- Google Maps Global Growth Product Marketing Manager at Google
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Amanda Sadi
Global Product Marketing Leader | Startup Founder | Driving GTM Strategy for Top Tech Brands. A seasoned Product Marketing Manager with 10+ years driving successful go-to-market strategies for global brands like YouTube, Waze, and Google Maps. My journey spans LATAM, EMEA, and the US, giving me a unique global perspective and fluency in 3 languages. I thrive in building digital-first brand strategies with high growth and a user-centric focus. My entrepreneurial drive, honed as a startup founder, infuses my approach to GTM and product positioning with agility and market-disrupting innovation. Hands-on and results-driven, I\'m adept at influencing internal and external stakeholders at all levels, and a confident public speaker in front of large audiences, including customers, press, and analysts. I\'m passionate about empowering diverse teams, rolling up my sleeve to get things done and working collaboratively with others. I embrace a scrappy, resourceful approach to consistently deliver revenue and growth.Expertise and areas of focus are:Product Marketing focused on designing and launching new products, features and revenue streams at a global scale. Product Development, Commercialization and Marketing strategies. Go-to-market and product positioning with an user centric focus. Building digital first brand strategies with high growth for top advertisers. Co-founded BrandLab São Paulo and BrandLab Dossier, a quarterly publication at Think With Google, that identified and amplified themes that positioned Google as a thought leader in culture and content, such as Curl Power and The Search for Diversity in Brazil. Founded Fertilid- a Brazilian Femtech that disrupts women’s reproductive health by allowing women to test key fertility hormones at home in an innovative and financially accessible way.Product Marketing, Go-to-Market (GTM) Strategy, Market Research, User Acquisition, User EngagementBrand Strategy, Digital Marketing, Global Markets, International Experience, Multilingual (English, Portuguese, Spanish),Leadership, Stakeholder Management, Public Speaking, Strategic Thinking, Results-Oriented, Entrepreneurial
Experience
Google Maps Global Growth Product Marketing Manager
Jul 2023 — Present · NY, US
As a Global Product Marketer focused on growth for Google Maps, I collaborate closely with the product team to shape, launch, and expand features and functionalities, driving both awareness and engagement of core consumer features through impactful B2C campaigns, ultimately strengthening usage and retention across the platform. Working cross functionally with product, partnerships and others, I launch and communicate innovative product features and APIs with the focus of driving user adoption. I define and establish the right go-to-market based on feature prioritization and overall product goals, and activate integrated marketing strategies that creatively communicate the value of our initiatives to key audiences, ultimately driving measurable results.
Education
The Wharton School
Business Executive Education, Marketing
2018 — 2018
Harvard Business School Online
Certificate in Negotiation Mastery , Negotiation
Columbia Business School Executive Education
Certificate , Women in Leadership Program :: Expanding Influence and Leading Change
Latitud
FELLOW
2021 — 2021
Harvard Business School Online
Certificate in Disruptive Strategy with Clayton Christensen
Robert Mckee
Story Seminar, Screenwriting
2018 — 2018
New York University
Continuing Ed, Digital Advertising
2011 — 2011
Pontifícia Universidade Católica de São Paulo
Master's degree, Semiotics of Psychology
2016 — 2018
Harvard Business School Online
Certificate of Specialization, Entrepreneurship and Innovation
ESPM Escola Superior de Propaganda e Marketing
Concluido, Comunicação Social hab.Propaganda e Mkt
2006 — 2010
Skills
- Social Media Marketing
- Marketing Communications
- Marketing
- Marketing Strategy
- Online Advertising
- Digital Marketing
- Digital Media
- Web Analytics
- Digital Strategy
- Analytics
- Social Media
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