Amanda R.
Manager, Content Planning & Cbc Gem Merchandising, Comm & Scripted - Interact, English Services @Cbc
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WORK HISTORY
Manager, Content Planning & Cbc Gem Merchandising, Comm & Scripted - Interact, English Services @Cbc
Toronto, ON, CA
Assist the Senior Director with strategic projects, initiatives and content strategy; making all editorial decisions for the SVOD/AVOD service, and managing the team responsible for the daily content of CBC Gem.• Work with Brand Partnerships to support sponsorship initiatives; create thematic collections for sponsorship opportunities.• Work with Project Managers on CMS improvements for eventual consumer-facing improvements.• Manage a team, creating new workflows and continuously improving old workflows.• Assist and lead in the planning schedule of CBC Gem\'s AVOD/SVOD product• Lead in merchandising of titles, watching industry trends and analyzing popular content to determine appropriate digital shelf placement.• A/B test merchandising content for subscriber retention.• Read scripts, giving feedback/edits/changes for potential series/film/documentary development.• Ensuring all media follows rights agreements (contracts) from external parties.• Create thematic collections and landing pages for in app initiatives.
EDUCATION
Conestoga College
Broadcast Television
York University
Bachelor of Arts (BA)
SKILLS
ABOUT AMANDA R.
Experienced Video Coordinator, Programming Specialist, Senior Programming Assistant, Programming Manager and now Content Strategy and Digital Editorial Manager, with an expertise in leading and growing high functioning teams. Accomplished in optimizing content and tapping into new workflows. Skilled in Non-linear Editing, Camera Operation, Site Management, Project Management, Digital Media, AVOD services, SVOD services and Live Television. Strong media professional with a Bachelor of Arts (BA) focused in Honours Communication Studies and Honours English from York University. Formally managed all SVOD programming for Crave + Movies + HBO and STARZ in Canada, currently managing all AVOD/SVOD editorial merchandising and content strategy for CBC Gem.
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