Amanda Richards Butts

About Amanda Richards Butts

My approach to work is grounded in three core values: compassion for others, building meaningful relationships, and being intentional. As a Digital Marketing Strategist, I care deeply about understanding client goals and pain points in order to develop personalized media plans that uphold and strengthen the brand. I believe interpersonal skills are a true advantage in this industry, as the ability to understand client needs is essential to success. Digital marketing is both an art and a science—it requires space to test hypotheses, measure results, and generate learnings. My goal is always to maximize ROI while clearly defining how success is measured at each stage of the journey. I am a strong advocate for brand awareness, as top-of-funnel efforts can have a significant impact on overall outcomes. Good branding not only ensures your audience remembers you but also influences their decision-making pathway, which is why it’s important to focus on the full funnel. My marketing experience started in 2013 and spans organic social media management and paid media, as well as print ads, flyers, radio, billboards, email marketing, website personalization, paid search, paid social, display, programmatic, native, OTT/CTV, and creative direction. Currently, I am expanding my expertise by learning more about SEO to fill that gap and broaden opportunities. I have managed budgets for both clients and in-house teams, with a focus on efficiency and measurable growth. Since 2018, I have specialized in the higher education industry, though my background also includes experience in the exercise, ticketing, medical sales, and photography industries. Looking ahead, I am eager to continue expanding my skills through stretch projects and part-time opportunities that challenge me to grow further.

Experience

1. Sr Digital Marketing Strategist

   Oho

   Mar 2024 — Present

Education

• Southern Adventist University

  Bachelor of Business Administration (B.B.A.)

• Keller Graduate School

  Master of Business Administration - MBA