Amanda White Simmons
Passionate leader with expertise in using data intelligence to make real connections between brands and customers
- Role
- Vice President, Business Intelligence & Analytics at Msi The Agency
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Amanda White Simmons
With 25 years of experience in marketing and sales, I specialize in driving business performance for leading brands through data-driven solutions. I have a deep understanding of data insights, audience targeting and measurement—helping brands navigate the evolving landscape of consumer privacy and digital transformation.I thrive on solving complex business challenges, leveraging data to uncover opportunities, and crafting strategies that maximize impact. My goal is to empower brands with actionable insights and innovative approaches that drive sustainable growth.Let’s connect and explore how we can create meaningful business outcomes together!
Experience
Vice President, Business Intelligence & Analytics
Jan 2026 — Present
At MSI, I spearhead initiatives that fuse strategic intelligence with predictive technology to drive growth and optimize resources. By leading a talented team of data analysts, I ensure alignment across the enterprise, enhancing market execution and activation. My focus on enterprise level analytics empower organizations to achieve predictable growth and operational efficiency.
Education
University of Colorado Denver
Bachelor's degree, Communication and Media Studies, Professional and Technical Communications
1998 — 2000
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