Amanda Radinsky

About Amanda Radinsky

Creative brand director with focus on marketing, product, and project management with expertise in DTC, licensing, merchandising, and account and process management. Collaborative and adaptive team member with demonstrated successes in overseeing and partnering with internal and external cross-functional teams to execute the strategic vision throughout the entire project or product life cycle to achieve exceptional marketing and brand experiences.CORE COMPETENCIESBrand and Marketing Strategy | DTC Strategy | Brand and Licensing Guidelines | Licensing Development | Project and Calendar Management | Cross-Collaboration and Team Building | Contract Management | Account and Vendor Relations Merchandise SKU Planning | Retail Visual Planning | Design and Product Development | Branding, Signage and Packaging Development and Execution | Photoshoot Direction and Management | Photoshoot styling | Photoshoot set and still life styling | Digital, Social, and Retail Marketing and Campaign Management | Data and Sales Analyzation | Adobe Creative Suite Microsoft Office Suite + teams | PLMCATEGORY EXPERIENCEMen’s, Women’s, and Kids Socks | Apparel | Underwear and Loungewear | Footwear | Handbags | Small Leather Goods Accessories | Cold Weather Gear | Hats | Belts | Jewelry | Fashion Scarves | Hard and Soft Home Goods | Packaged Apparel and Accessories Products | Packaged Beauty ProductsBRANDS PORTFOLIO:Hotsox Socks | K. Bell SocksSean John | Jones NY | Kenneth Cole | Copper Fit | Cole Haan | Jonathan Adler | Sam Edelman Happy Chic by Jonathan Adler | Marilyn Monroe | Juicy Couture | Buffalo by David Bitton | Lulu by Lulu Guinness | EB Rocks | Marchesa | Rachel Zoe | Erica Lyons | Aerin | Carlos Falchi, Falchi by Falchi Tignanello | B.Makowsky | Tyler Rodan | Kathy Van Zeeland | La Perla | Zac Posen | Spahtika | Capelli

Experience

1. Brand Director

   Renfro Brands

   May 2024 — Present · NC, US

   As Brand Director for HOTSOX and K.Bell, I lead the holistic vision and execution of two dynamic fashion brands. This multifaceted role spans brand strategy, creative direction, and cross-functional leadership, ensuring brand consistency and growth across all channels.Key Responsibilities:* Defined and executed brand direction and positioning strategies aligned with business goals* Led seasonal merchandising strategy and line planning in collaboration with design and sales teams* Directed DTC buying and planning to optimize product assortment and inventory management* Directed content strategy for DTC websites, ensuring elevated and cohesive user experience* Oversaw all creative content including brand imagery, campaign development, and collateral* Produced and styled all photoshoots, managing end-to-end shoot logistics and art direction* Developed compelling sales tools, including catalogs, signage, and presentation decks* Managed social media strategy and content execution across platforms* Drove brand collaborations, events, and strategic partnerships to increase visibility and engagementThis role combines strategic leadership with hands-on creative execution to ensure the success and growth of our owned brands in a competitive fashion marketplace.

Education

• Fashion Institute of Technology

  Continuing Education Courses, Adobe illustrator

• Missouri State University

  Bachelor of Applied Science (B.A.Sc.), Fashion/Apparel Design & Fashion Merchandising

Skills

• Brand Development
• Executive Calendar Management
• Brand Management
• Visual Merchandising
• Organizational Development
• Organizational Leadership
• Apparel
• Fashion Design
• Fashion
• Marketing
• Trend Analysis
• Fashion Licensing
• Management
• Product Development
• Licensing
• Merchandising