Amanda Patanow

About Amanda Patanow

Over the past 15+ years, I have led product launch and growth strategies for some of the most recognized names in healthcare—advising 12 of the world’s top 20 medical device companies and spearheading transformative initiatives that bridge innovation with market success.As a medtech strategist, I operate at the intersection of strategy, storytelling, and science—bringing breakthrough technologies to market and driving adoption at scale. I have built startups, turned around failing businesses, and consistently created value where others saw roadblocks.I also serve as a trusted voice in health IT policy and advocacy, crafting communications for national trade associations like the EHR Association and the former eHealth Initiative (eHI)—ensuring that regulatory strategy and real-world messaging stay aligned.

Experience

1. Managing Partner Marketing Strategist

   Coda

   Sep 2020 — Present · Tampa, FL, US

   At the end of the day, we are all patients, deserving access to innovative and sustainable health care. Coda helps medical device and health IT companies bring those solutions to market through comprehensive marketing strategy and execution.Services and Achievements: Strategic Leadership: Acting as the Chief Marketing Officer/Chief Product Officer for a startup focused on developing innovative devices aimed at treating Alzheimer\'s and enhancing brain health Policy Advocacy: Champion the interests of health IT trade organizations through policy advocacy, engaging directly with state and federal regulatory bodies and leveraging media channels to shape policy and regulatory outcomes. Brand and Strategy Development: Following the merger between three leading health IT companies, spearheaded the creation of a new brand identity, developed a comprehensive suite of marketing materials, and devised a strategic communications plan for the newly formed entity.Product Development: Recognizing the evolving needs in health information management, developed and launched a new self-serve solution for patient identity management, designed to streamline processes and improve efficiency.

Education

• Florida State University

  BS, Interdisciplinary Social Sciences (Economics, Sociology, and Public Administration)

Skills

• Leadership
• Grant Writing
• Marketing Communications
• Analytics
• Public Relations
• Business Strategy
• Start-Ups
• Coaching
• Social Media
• Program Management
• Sales
• Email Marketing
• Brand Development
• SEO
• Public Speaking
• Healthcare
• Business Development
• Fundraising
• Marketing Strategy
• Account Management
• Strategic Planning
• Online Advertising
• Social Media Marketing
• Angel Investing
• Business Planning
• Training
• New Business Development
• Entrepreneurship
• Strategy
• Advertising
• Strategic Public Relations Planning
• Strategic Partnerships
• Strategic Communications
• Online Marketing
• Recruiting
• Management
• Sales Management
• Marketing