Amanda Karas

WORK HISTORY

EDUCATION

SKILLS

ABOUT AMANDA KARAS

I have 18 years of experience in destination management, strategic marketing, and communications, with a focus on strategic plan development and implementation of key marketing and public relations programs. My experience includes developing and managing comprehensive Sales & Marketing Plans to promote destinations, overseeing the creation and dissemination of various print and multimedia materials, digital marketing initiatives, social media development and outreach, branding strategies, and fostering public engagement through special events and stakeholder management.Throughout my career, I have been responsible for all forms of brand management, marketing, and communications outreach. This includes overseeing direct mail campaigns, executing sales blitzes, and coordinating familiarization (FAM) tours and site inspections. My work has also involved designing and developing marketing materials, such as visitor guides, rack cards, and press kits, and managing advertising opportunities for tourism businesses and partners. I have successfully planned and executed public awareness campaigns for public agencies and tourism-related businesses, developed and executed social media strategies, and led community-building and partnership development efforts on a statewide level.I excel at organizational planning, budget management, and leading creative teams. I have overseen human resources functions such as recruitment, hiring, and performance management, ensuring that staff remain aligned with organizational policies. I am passionate about communications and ensuring organizations speak with a unified, consistent voice that resonates both internally and externally, helping to build a clear understanding of the agency\'s brand promise. I possess strong leadership skills and have the ability to position communications and marketing discussions at both strategic and tactical levels, serving as a unifying force within organizations.