Amanda Mikyska
Data-Driven Media Strategist | Turning Business Goals into Scalable Paid Campaigns | Collaborative, Insight-Led, Performance Focused
- Role
- Social Media Specialist at Agital
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Amanda Mikyska
I’m a media strategist who believes data and creativity should work together to drive…
Experience
Social Media Specialist
Dec 2023 — Present
Manage $2.5M+ in annual paid media budgets across Meta, Pinterest, and Google for eCommerce and advocacy-focused clients- Develop and optimize omnichannel strategies across verticals including Food & Beverage, Consumer Goods, and Health- Leverage AI and platform innovations (e.g. Meta ASC+, Pinterest Trends) to drive up to 64% higher ROAS and 295% higher revenue YoY- Act as a strategic advisor and embedded partner to clients, resulting in expanded services (e.g. Product Feed, PPC, PLA) and sister brand referrals- Present insights and campaign performance weekly, proactively identifying new opportunities for growth and efficiency- Collaborate cross-functionally with internal analytics, email, and creative teams to align strategy and execution.
Education
University of Massachusetts Boston
Bachelor of Science - BS
2016 — 2019
Emerson College
Marketing
2015 — 2016
Skills
- Babysitting
- Experience Working with Children
- Volunteering
- Patience
- Non-Profit Volunteer
- Social Skills
- Compassion
- Community Service
- Friendly Personality
- Highly Responsible
- Passion for Helping Others
- Always Punctual
- Youth Mentoring
- Always Willing to Learn
- Punctual
- Non-Profit Volunteering
- Working with Children
- Time Management
- Event Planning
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