Amanda Marcello

About Amanda Marcello

As a senior marketing leader, I drive growth at the intersection of brand, digital, and data-driven strategy. With 15+ years leading global brands, I specialize in transforming marketing organizations through digital media innovation, deploying targeted applications and tools, and precision content marketing that convert engagement into measurable revenue.I’ve led end-to-end marketing transformation—from rebrands and omnichannel campaigns to CRM and email programs that deepen customer loyalty and deliver clear ROI. My work is rooted in performance: aligning creative storytelling with analytics, optimizing media spend, and scaling marketing infrastructure that accelerates business outcomes.A people-first leader, I build high-performing, cross-functional teams across marketing, operations, and creative disciplines. I’m passionate about empowering teams to embrace emerging technologies, collaborate seamlessly, and push the boundaries of what’s possible for our customers and our brand.

Experience

1. Vice President Marketing

   Sonesta International Hotels

   May 2022 — Present · Boston, MA, US

   As Vice President of Marketing, I lead enterprise-wide digital strategy and performance marketing for one of the fastest-growing hotel brands in the U.S. My focus is on driving digital media innovation, AI-readiness, and data-informed decision-making that elevate Sonesta’s visibility, competitiveness, and revenue growth across all distribution channels.I spearhead integrated campaigns that strengthen Sonesta’s market position and deliver measurable ROI—leveraging insights, automation, and content excellence to connect with guests at every stage of their journey. My team leads efforts in digital media optimization, content marketing, email strategy, and performance analytics, ensuring every initiative ladders up to clear commercial outcomes.A people-first leader, I’m passionate about building high-performing, collaborative teams that embrace innovation and deliver work that moves both the business and the brand forward. I serve as a strategic partner across the organization—bridging marketing, e-commerce, loyalty, and commercial to advance Sonesta’s digital maturity and accelerate growth.

Education

• Johnson & Wales University

  Bachelor's Degree, Business Management

  2003 — 2007

• General Assembly

  360 Degree Marketing & Project Management

  2017 — 2021

• Johnson & Wales University

  Master of Business Administration (MBA), Global Business Leadership

  2011 — 2012

• St. Mary's Academy - Bay View

  High School Diploma, College Prep

  1999 — 2003

Skills

• Hospitality Management
• Corporate Communications
• Strategy
• Nonprofits
• Restaurants
• Social Media
• Creative Direction
• Trade Shows
• Hospitality
• Menu Development
• Training
• Customer Satisfaction
• Sales Management
• Marketing Management
• Email Marketing
• Restaurant Management
• Corporate Events
• Recruiting
• Event Management
• Market Planning
• Social Networking
• Meeting Planning
• Budgets
• Food
• Management
• Event Planning
• Employee Training
• Operations Management
• Leadership
• Human Resources
• Marketing
• Public Relations
• Microsoft Office
• Sales
• Catering
• Banquets
• Food Service
• Copywriting
• Food
• Social Media Marketing