Amanda Gaffney
Product Operations | Data & Analytics | Team Culture
- Role
- Product Data Analyst at Connect for Health Colorado
- Location
- Aurora, CO, US
- LinkedIn followers
- 500 followers
About Amanda Gaffney
Hey there! I\'m Amanda Gaffney, an outcomes-driven product leader with a decade of…
Experience
Product Data Analyst
Mar 2025 — Present · Aurora, CO, US
Colorado’s state-based insurance exchange with a mission to increase access, affordability, and choice for individuals and small employers purchasing health insurance in Colorado-Introduced the company’s first use of an OKR-inspired planning framework, improving transparency and strategic alignment across product teams, by introducing measurable objectives and coaching teams on adoption-Drove vendor evaluation and optimization of the roadmapping tool by assessing multiple platforms against business needs, recommending a best-fit solution, and modifying Dragonboat to increase adoption and reliability-Elevated product analytics maturity, increasing team reliance on Pendo dashboards and reports, by auditing data quality, improving event tagging, and coaching teams in the use of high-value features-Bolstered product rationale discussions, by defining metric baselines and targets that teams now use to frame prioritization, ROI, and tradeoffs, resulting in more transparent storytelling and growing trust with stakeholders-Advanced product insights and customer engagement capabilities, securing leadership buy-in for Pendo Orchestrate and Session Replay, by quantifying immediate efficiency gains (e.g, reducing manual email sends, accelerating bug resolution) and articulating future value in customer engagement and product insights-Improved product data flows across systems, accelerating prioritization and planning cycles, by reconciling data sources and optimizing cross-system integrations-Reduced manual reporting and mitigated risk of data errors, including automated capitalization and workforce reporting, by collaborating with the BI team to integrate Jira data into Snowflake and Power BI.
Education
Gettysburg College
Bachelor of Arts (B.A.), Theatre Arts
2005 — 2009
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