Amanda Lustgraaf

About Amanda Lustgraaf

How dare you settle for less when the world has made it so easy for you to be…

Experience

1. Marketing Communication Coordinator (Midtown Crossing)

   Mutual of Omaha

   Sep 2013 — Present

   Play a key role in leading and directing project teams for implementing marketing initiatives and projects to ensure objectives including budget and profit objectives are attained. Assist with planning and directing cross-functional work teams, establish priorities and resolve conflicts.• Develop and implement marketing plans, which include identification of target markets, product/service messaging, costs and projected sales. Design the evaluation methods for each marketing plan. Ensure that communication plans are drafted so that internal and external audiences understand the message and can take action as appropriate.• Act as liaison to Midtown Crossing retailers and internal business partners to provide ongoing marketing programs and communications, coordination of efforts during the course of a project and to meet any other miscellaneous needs of the client.• Play a key role in developing and managing the marketing promotions and communications supported by the Midtown Crossing website. Strategize with internal partners to ensure the promotions and communication support the marketing strategy and retail initiatives.• Participate in marketing strategy and communication planning, both short and long range. Provide ideas, target market research and other necessary information for the planning process.• Direct brainstorming, planning and execution of marketing initiatives across Midtown Crossing and related social media accounts• Provide work direction, training, assistance and guidance to interns and brand ambassador on the development and implementation of marketing projects. • Evaluate each marketing plan against objectives to ensure results are achieved and the program is cost effective. Research and consider new avenues and platforms to support marketing initiatives and programs.• Develop and monitor project schedules and tracks progress to assure deadlines are met.

Education

• Truman State University

  Bachelor of Arts

  2008 — 2011

• University of Nebraska at Omaha

  Master of Business Administration (MBA)

  2014 — 2017

Skills

• Press Releases
• Public Relations
• Media Relations
• Newsletters
• Advertising
• Event Planning
• Event Management
• Marketing
• Blogging
• Social Media
• Facebook
• Leadership
• Fundraising
• Customer Service