Amanda L. Rivera
International Marketing Director @International Student Exchange
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WORK HISTORY
International Marketing Director @International Student Exchange
Direct strategic marketing initiatives for international cultural exchange programs.• Provide marketing and creative support to a national team of 400+ regional area representatives.• Manage brand presence across all platforms and oversee advertising campaigns.• Produce SEO-optimized content to drive host family and area rep recruitment.• Design and distribute all corporate and regional outreach materials and marketing assets.• Coordinate advertising, press, and media opportunities.• Collaborate cross-functionally with all departments to align marketing with program goals.• Train field staff on best practices, build internal community engagement, and support the implementation of new recruitment strategies.• Highlight student stories and program impact to strengthen brand connection and partnerships.• Analyze data insights and optimize reporting to identify growth opportunities, refine campaigns, and
EDUCATION
Suffolk County Community College
Associate of Arts (A.A.) with Honors, Liberal Arts and Sciences, General Studies and Humanities
New York Institute of Technology
Bachelor of Science (B.S.), Social Sciences, Behavioral Sciences, Communication Arts
SKILLS
ABOUT AMANDA L. RIVERA
I’m a goal-oriented creative with a passion for projects that make a difference and…
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