Amanda Penny
Multi-Media Digital Marketing Specialist
- Role
- Multi-media Marketer - Digital Specialist at Penny Marketing
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Amanda Penny
Over 13 years experience in implementing unique marketing strategies on multi-media…
Experience
Multi-media Marketer - Digital Specialist
Jan 2014 — Present · NC, US
Work with local and regional brands to enhance brand awareness among target demographicsGenerate leads through online organic and paid marketing efforts in order to drive incremental revenue for clientsDevelop and manage CRMs for clients in order to track KPIs from marketing and advertising efforts and measure progress towards benchmarks Implement reputation management strategies for clients to improve perceived brand value and gain loyalty and equity in marketplaceDevelop social media marketing plans using results driven strategies with organic and paid tactics. Work with clients to enhance their Search Engine visibility leveraging content optimization and paid advertising techniques Produce text, video and graphic content for use on multi-platform technologiesExecute media buys on behalf of clients, negotiating rates to acheive cost efficient and effective GRPs Build partnerships with influencers and advocates to create innovative organic and native marketing tactics for clients Build synergistic partnerships with third party providers in order to Execute the most efficient marketing campaigns that deliver measurable results for clients
Education
University of North Carolina Wilmington
Bachelor's Degree, Business Administration, Concentration in Marketing, Minor in Psychology
2003 — 2006
Skills
- Lead Generation
- Video Production
- Sem
- Event Planning
- Radio
- Press Releases
- Digital Media
- Microsoft Office
- Sales
- Advertising
- Strategy
- Marketing Strategy
- Marketing Communications
- Google Analytics
- Media Planning
- Social Networking
- Web Analytics
- Integrated Marketing
- New Media
- Strategic Planning
- Video Editing
- Online Marketing
- Sponsorship
- Social Media Marketing
- Online Advertising
- Marketing
- Broadcast
- Television
- Creative Direction
- Media Buying
- SEO
- Public Relations
- Media Relations
- Advertising Sales
- Mobile Marketing
- Video
- Customer Service
- Interactive Marketing
- Social Media
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