Amanda Logan

About Amanda Logan

An experienced marketing leader proficient at blending creative with data-driven insights to cultivate brands and generate revenue growth. Passionate about driving positive outcomes for the organizations I work with through innovative, customer-centric marketing strategies. As an accomplished Director of Marketing, I own a solid history of developing and executing comprehensive marketing strategies and campaigns that elevate brand visibility, generate leads, and maximize customer value.Collaborating closely with stakeholders, senior leadership, and talented marketing professionals, I thrive as a visionary thinker adept at translating overarching objectives into actionable steps. I am energized most when working with mission-driven companies that are excited by change and innovation. Known for being a compassionate leader and mentor focused on fostering environments where team members learn, grow and thrive.Key Strengths:Marketing Strategy Development and Execution, Customer Growth/Retention, Marketing Campaign Development, Lifecycle Marketing, Paid Media, Marketing Operations Management, Content Strategy and SEO, Performance Metrics and Analysis, Team Building and Development, Cross-Functional Collaboration and Leadership, Customer-Centric ApproachStrategic Mindset | Maximizer | Futuristic | Relator | Innovative | Ideation | Individualization

Experience

1. Account Director

   Mediaspark Llc

   Jun 2024 — Present · Omaha, NE, US

   I partner closely with clients, acting as an extension of their team to provide strategic guidance, including account direction and fractional CMO support. Leveraging my expertise in strategic planning, multi-channel marketing, marketing analytics, and creative branding, I collaborate to create full-funnel marketing campaigns and robust marketing operations that drive lead generation and boost brand awareness.

Education

• University of Nebraska at Omaha

  Bachelor of Science in Communication, New Media - Broadcasting

  2009 — 2012

• University of Nebraska-Lincoln

  Bachelor of Science (B.S.)

  2007 — 2009

Skills

• Email Marketing
• Social Networking
• Customer Service
• Social Media Marketing
• Social Media
• Sales
• SEO
• Microsoft Office
• Advertising
• Marketing
• Photoshop
• Digital Media
• Marketing Communications
• Direct Mail
• Blogging
• Video Editing
• Final Cut Pro
• Print Ads
• Wordpress
• Text Marketing
• E-Commerce
• Video Production
• Video Blogging
• New Media
• New Media Studies
• New Media Strategy
• Print Publication Design
• Social Media Integration
• Retail Marketing
• Creative Merchandising
• Pro Tools
• Retail Management
• Content Marketing
• Search Engine Optimization (SEO)
• Adobe Creative Suite
• Html
• Css
• Final Cut
• Print Design
• Digital Design