Amanda Emery
Chief Marketing Officer @Tres Health
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WORK HISTORY
Chief Marketing Officer @Tres Health
Boca Raton, FL, US
Develop brand awareness and company persona to fuel top-of-funnel growth in the market.• Collaborate with product, sales, and other departments to ensure alignment between marketing campaigns and business objectives.• Lead the development of marketing materials and digital assets, ensuring consistency across all platforms. • Lead, develop, and manage channel strategies including digital marketing, advertising, public relations, content creation, event marketing, and market research.• Oversee customer acquisition and retention strategies, for both new and emerging audiences, focusing on increasing market share and profitability.• Monitor and analyze market trends, competitor strategies, and customer behavior to identify new opportunities.• Build and manage budgets for marketing activities and ensure efficient allocation of resources.• Establish key performance indicators (KPIs) to evaluate marketing effectiveness and return on investment (ROI).
EDUCATION
Illinois State University
B.S. in Public Relations, Public Relations/Image Management
SKILLS
ABOUT AMANDA EMERY
A motivated, collaborative, and process-oriented marketing leader with extensive experience in global marketing strategy in the insurance, legal, and financial sectors.I help brands move the needle on go-to-market strategies, understand their client segments, and how best to target them. I develop global marketing strategies that fit, with the right content and message for the the client segment to produce both awareness and lead generation.Through targeted thought leadership, the right SEO/SEM, PR opportunities, social strategy, and branding, I help move client segments through the funnel for sales and growth opportunities on a regional, national, and international level.I’m a collaborator who enjoys the team atmosphere; I love people and use humor as a tool for most situations; I take pride in training and teaching those who are “growing up” in the biz. I ask a LOT of questions, and crave feedback and outside insight to help enhance or tweak strategies. And, lastly, I love Chicago sports, so BEAR DOWN, and Go Cubs Go
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