Amanda Kolinsky

About Amanda Kolinsky

I lead with vision, passion, and heart. I build experiential programs and brand experiences that feel alive, connect with people, and drive measurable results.As a senior experiential marketing leader, I’ve spent over a decade leading the strategy, development, and scaling of programs for CPG, tech, lifestyle, sports, & entertainment brands. My work spans field marketing, national retail demos, large-scale activations, mobile tours, pop-ups, & culture-driven experiences that move people.I\'ve built my career as the bridge between creative ambition and business reality, leading brands through strategic growth while championing work that connects people through emotion, not spectacle. From developing RFP strategies and creative concepts to managing budgets, client partnerships, and teams, I bring structure to creativity and accountability to execution. I’ve scaled national programs, grown flagship accounts, and built the systems that drive profitability.I care deeply about the work and the people who bring it to life. I build cultures where people feel supported, trusted, and proud of what they create. When teams feel ownership, fresh thinking thrives and the work speaks for itself.I believe experiential marketing is most powerful when strategy, creativity, and delivery operate as one. The throughline in my career is connection. Connection to the brand. Connection among teams. Connection with consumers in the moments that matter. The kind that happens when the work resonates, when a brand feels human, and when a moment becomes a memory.My goal is simple: to leave the work, teams, brands, and organizations stronger than I found them. To build memories that last. To strengthen the people who make them possible. To create experiences that leave a lasting mark on brands, teams, consumers, and organizations.AREAS OF FOCUS* Experiential Marketing & Brand Activations* Account Management, Client Partnerships & Strategic Account Growth* Creative Strategy, Concept Development & Experience Design* Budget Management & Program Profitability* National Field Marketing & Retail Demo Program Expertise* Strategic Growth & Business Development* RFP Strategy, Creative Development & Pitching* Team Leadership & Culture Building* Program Architecture, Operational Systems & Process Design* Consumer Engagement & Trial-to-Purchase Conversion* Vendor Management & Contract Negotiations* KPI Development, Data Analysis, & Performance Metrics* Project Management & Cross-Functional Leadership

Experience

1. Senior National Account Director

   Attack

   Jan 2019 — Present · Chicago, IL, US

   Built and scaled client services team and led strategic portfolio management, operational systems, and revenue growth for national consumer brands across experiential marketing, field marketing, brand activations, retail demos, pop-ups, and live events. & : Strategic partner to brand marketing stakeholders, aligning activation strategy with business objectives. Developed KPI frameworks delivering 70% trial-to-purchase conversion. Secured 20-50% budget increases via ROI-driven insights. & & : Managed multi-client portfolio budgets, proposals, contracts, and financial systems. Achieved 40-45% profit margins through disciplined cost optimization. & : Led creative strategy and proposal development for enterprise RFPs including U.S. Navy, Columbia Sportswear, Heineken, Hy-Vee, Calbee, Stella Rosa, & Celsius. Translated client briefs into innovative experiential concepts and pitch narratives: Developed experiential strategies grounded in consumer research, competitive analysis, and journey mapping. Translated insights into breakthrough concepts; Mogu Mogu U.S. launch earned 2025 Netty Award for Best Integrated Marketing. & : Orchestrated national activations, mobile tours, pop-ups, field marketing, and event sponsorships. Directed cross-functional teams and vendor partnerships, securing 30-40% production cost savings: Architected agency playbook with 40+ SOPs, reporting systems, and training frameworks. Delivered 39% efficiency improvement, fueled 47% company revenue growth, sustained 99% show rate. & : Built and developed client services team, training 40+ staff, promoting 10+ into leadership. Achieved 100% retention over 2 years.

Education

• Indiana University Bloomington

  Bachelor’s Degree, Journalism

  2005 — 2009

• Loyola University Chicago School of Law

  Juris Doctor (J.D.), Law

  2010 — 2013