Amanda K. Martin

About Amanda K. Martin

Creative and results-driven Graphic Designer with 15+ years of experience, dedicated to designing with intention. I make thoughtful choices that align with goals and values, ensuring every element serves a purpose and enhances the user\'s experience. Designing with intention is about creating functional, impactful designs that support the bigger picture. I specialize in visual branding, storytelling and digital design, with expertise in photo and video direction, global marketing strategies and successful product launches. Proficient in managing brand assets, I ensure consistency, uphold brand standards and deliver impactful projects on time and within budget.

Experience

1. Graphic Designer

   SKF Group

   Sep 2021 — Present · Lansdale, PA, US

   Serve on the brand advisory board as the brand ambassador for the Americas providing feedback and support to global team members on brand-related initiatives, including brand strategy and Brand Hub platforms (CMS and DAM) for brand asset sharing and management• Design print and digital ads, marketing materials, newsletters, landing pages and graphics for trade shows and sales meetings ensuring brand consistency for the Americas Industrial Market• Collaborate with the sales team and distributors creating product brand pages and ads for the automotive and lubrication markets (Lincoln & Mityvac) adhering to brand guidelines• Photograph products and events and create and edit videos for trade shows, presentations and social media • Work closely with project managers and designer to update product catalogs, brochures and flyers• Manage print and digital media and partner with printers, trade show and PR services • Manage, organize and upload assets and design files to ensure seamless accessibility and efficiencyKey Achievements Photographed SKF Axios and assisted with video production, utilizing the assets for marketing materials, presentations, product pages, which drove sales growth and resulted in significant cost savings for the company.

Education

• Moore College of Art and Design

  Bachelor of Fine Arts - BFA