Amanda Groves

About Amanda Groves

Hiya I’m Amanda, but my friends call me Groves.I’m a B2B marketing leader and a builder at heart. I love the art and science of developing high-performing PMM strategies and teams that deliver pipeline, shape markets, and turn customers into raving fans. I specialize in translating ambitious roadmaps into clear narratives, scalable systems, and commercialization that delivers growth multiples and meaningful exits. With 15+ years of meaningful experience in high-growth orgs, I’ve led: category creation, messaging and positioning, major AI and platform launches, pricing and packaging strategy, portfolio and product marketing, analyst relations, demand and lifecycle programs, customer and ecosystem marketing, brand and post-M&A integration.I set a high bar for PMM by blending narrative and strategy with operational rigor. This transforms product marketing from “the team that makes slides” into a force multiplier that aligns product, sales, and marketing around shared north stars and sustainable growth.Outside of work I’m a trail runner, military spouse, artist and mom with life split between kids, canvases and finish lines.

Experience

1. Sharebird Product Marketing Mentor

   Sharebird

   Apr 2022 — Present

   Sharebird helps you get quick tips and answers from leading product marketing practitioners. Follow me and my PMM insights at: https://sharebird.com/profile/amanda-groves

Education

• University of Pittsburgh

  BA, Cum Laude, Double Major: English and Communications

Skills

• Project Management
• Event Management
• Community Outreach
• Marketing Automation
• Program Management
• Management
• Marketing
• Powerpoint
• Microsoft Excel
• Start-Ups
• Microsoft Office
• Sharepoint
• Research
• Fundraising
• Marketing Strategy
• Pharmaceutical Industry
• Coordination
• Editing
• Event Planning
• Venture Philanthropy
• Pharmaceutical Project Management
• Composition
• Public Speaking
• Analysis
• Grant Writing
• Leadership
• Nonprofits
• Social Media