Amanda Gordon

About Amanda Gordon

I’m Amanda — I step in when teams are talented but misaligned, strategy lives in decks instead of daily decisions, and momentum stalls while decisions wait for the same person. My work sits at the intersection of operations, leadership, and brand — designing the systems that help teams move in the same direction without burning out.I believe the real issue in most organizations isn’t lack of ambition — it’s reactivity. Chaos is usually a signal of unclear strategy, fuzzy ownership, or missing operating rhythms. Work can be calm, fun, and high-performing at the same time when people have clear roles, reasons, and rituals.Over the past 15 years, I’ve helped mission-driven organizations — particularly in climate and impact — build the operating foundations that let them scale. I’m drawn to moments of change: when a company is growing, evolving, or ready to operate like it’s serious. What I DoTurn ambition into operating clarity I design operating systems that translate strategy into execution — clear priorities, ownership, and decision-making so teams know what matters and how to move.Build calm, aligned leadership rhythms I create the cadences that replace chaos: OKRs, leadership forums, dashboards, and rituals that make progress visible and reduce unnecessary meetings.Design for autonomy (not dependency) I help leaders give away the right legos — defining roles, decision rights, and feedback loops so teams can manage themselves without everything flowing through the founder.De-risk and launch with intention I pressure-test ideas through customer insight, prototype initiatives, and launch pilots that are measurable, learnable, and actually sustainable. What drives meI believe bold ideas deserve clear foundations. I’m energized by leaders who want to build organizations that perform without heroics — where people have full lives outside of work, tough conversations are normal, and progress doesn’t depend on constant urgency.I’m drawn to high-agency teams, meaningful missions, and work that creates trust — inside the business and out in the world.If you\'re building an organization or a fellow operator - I\'ve love to chat.

Experience

1. Chief Operating Officer

   Goodo Studios

   Oct 2025 — Present · Seattle, WA, US

Education

• Pepperdine University

  Bachelor of Arts, Advertising;

  2005 — 2009

• IDEO U

  Leading for Creativity

  2017 — 2017

• General Assembly

  Product Management

  2014 — 2014

• The Association for Data-Driven Marketing and Advertising

  Strategic Planning Principles

  2013 — 2013

• Pepperdine University

  Master of Arts, Communication

  2009 — 2010

Skills

• Advertising
• Copywriting
• Digital Strategy
• Email Marketing
• Editing
• Journalism
• Event Planning
• Wordpress
• Editorial
• Microsoft Word
• Newspaper
• Linkedin
• Qualitative Research
• Organizational Design
• Nonprofits
• International Relations
• Product Strategy