Amanda Keehmer

About Amanda Keehmer

I am a Communications major from UCSB attaining knowledge in the field of sports, television, international marketing, film, film festivals, and event production. I am experienced in social media marketing, international campaigns, event planning, managing multiple clients, and post production. Driven by initiative, I work consistently to deliver top notch results in everything I work on. I put forth commitment and innovation in a collaborative environment to create and execute extravagant events and operations. I possess an extremely positive attitude and pride myself on maintaining genuine relationships with clients and colleagues alike. 3x Promax Award Winner

Experience

1. Lead Integrated Marketing & Strategy Manager

   Prime Video & Amazon MGM Studios

   Jan 2022 — Present

   Develop 360 creative campaign strategy, timelines, budgets, and serve as chief of staff for creative operations across A/V, key art, paid media, owned media, partnerships, brand, social and other marketing touch points.• Build robust marketing launch strategies based on both quantitative and qualitative data• Own Go-To-Market strategies and present to internal and external stakeholders and leadership• Ensure brand and campaign consistency in tone and messaging, while prioritizing creative best practices• Dive deep into audience / consumer insights to determine marketing needs for a show, analyze comps, and dig into multiple layers of performance metrics to develop research driven creative customer journeys and creative briefs used to align with key internal stakeholders and inspire campaign cohesion, cross functional alignment and brand consistency• Bring in best in class industry creative agencies & partners that are right-sized to campaigns and are leaders in asset creation, bringing scale and efficiency to Freevee creative campaigns• Work alongside creative director and external agencies from ideation to execution and delivery of campaign assets including but not limited to key art, trailer, social and paid media• Drive excellence and frugality in creative strategy and operations while continually raising the creative bar and improving production inefficiencies across teams• Use strategic and operational thinking to help develop “go big” ideas with a focus on customer obsession, viewership and raising brand awareness• Build and maintain strong relationships with network/studio partners and outside agency teams

Education

• University of California, Santa Barbara

  BA