Amanda Carroll

About Amanda Carroll

I’m a former journalist, with an MFA in poetry and over a decade in editorial strategy…

Experience

1. Senior Brand & Content Strategist

   IBM

   Apr 2022 — Present

   Shaping executive thought leadership, content strategy, and brand storytelling across AI, sustainability, and security.•Develop and drive enterprise-wide content strategy, aligning messaging to strengthen IBM’s global narrative.•Lead thought leadership programs that position IBM’s executives and SMEs at the forefront of industry conversations in AI, sustainability, and emerging tech.•Architect messaging frameworks that support business objectives, ensuring IBM’s POV on AI, security, and sustainability remains differentiated and market-relevant.•Shape high-impact content ecosystems that fuel demand generation, executive visibility, analyst relations, and industry engagement.Key Initiatives & Wins:•Led content strategy for IBM’s AI in Action Report, driving 30% engagement growth and strengthening IBM’s positioning in AI.•Developed and launched a thought leadership content program, amplifying SME and executive voices to enhance IBM’s credibility in AI and sustainability.•Defined IBM’s Sustainable AI messaging framework, guiding executive narratives for COP28 and global enterprise discussions.•Designed IBM’s first cross-sustainability content roadmap, integrating thought leadership across Research, Consulting, and Software to present a unified industry perspective.•Informed enterprise ESG strategies by capturing client signals (172% of target) and generating 14,036 landing page views (280% of target).•Developed a Sustainability + AI narrative framework, ensuring IBM’s role in responsible AI innovation was positioned for market impact.•Developed security content strategy, crafting messaging and storytelling frameworks for IBM’s cybersecurity initiatives.•Led editorial direction for IBM’s SOC Analyst Study, providing key insights that influenced IBM’s security campaigns.•Worked closely with security SMEs and analysts to shape messaging aligned with market trends, ensuring IBM’s voice remained authoritative in the cybersecurity space.

Education

• The New School

  Master of Fine Arts (MFA), Poetry

  1999 — 2001

• General Assembly

  Digital Marketing

  2018 — 2018

• Rutgers University

  Bachelor's degree, English and Journalism

  1995 — 1998