Amanda Wilkin

Executive Director @Visit Charlevoix

Charlevoix, MI, US

Executive DirectorVisit Charlevoix | 2011–Present | Charlevoix, MichiganAs Executive Director of Visit Charlevoix, I lead the destination management efforts with a strong focus on strategic storytelling, community collaboration, and purpose-driven impact. I manage everything from long-term planning and budget oversight to brand leadership, public relations, and advocacy. I am proud of the work my small but mighty team can achieve.My work spans far beyond tourism. I’ve championed accessibility and sustainability initiatives, led successful legislative advocacy for funding, and partnered with local and state stakeholders to support economic development efforts that benefit residents and visitors alike. Whether I’m navigating complex issues or promoting Northern Michigan’s charm, I aim to create value and connection in everything I do.Key highlights:Oversaw strategic growth and visibility of Charlevoix as a year-round destination.Secured and managed over in new funding in a single year through grants and advocacy.Built and maintained strong relationships with media, legislators, nonprofits, and community partners.Advanced initiatives in accessibility, destination development, and environmental sustainability.Currently pursuing Certified Destination Management Executive (CDME) credentials.

Michigan State University

Bachelor of Arts - BA