Amanda Wilkin
Executive Director at Visit Charlevoix
- Role
- Executive Director at Visit Charlevoix
- Location
- Charlevoix, MI, US
- LinkedIn followers
- 500 followers
About Amanda Wilkin
A creative and strategic destination marketing executive with 10+ years of experience in…
Experience
Executive Director
Mar 2011 — Present · Charlevoix, MI, US
Executive DirectorVisit Charlevoix | 2011–Present | Charlevoix, MichiganAs Executive Director of Visit Charlevoix, I lead the destination management efforts with a strong focus on strategic storytelling, community collaboration, and purpose-driven impact. I manage everything from long-term planning and budget oversight to brand leadership, public relations, and advocacy. I am proud of the work my small but mighty team can achieve.My work spans far beyond tourism. I’ve championed accessibility and sustainability initiatives, led successful legislative advocacy for funding, and partnered with local and state stakeholders to support economic development efforts that benefit residents and visitors alike. Whether I’m navigating complex issues or promoting Northern Michigan’s charm, I aim to create value and connection in everything I do.Key highlights:Oversaw strategic growth and visibility of Charlevoix as a year-round destination.Secured and managed over in new funding in a single year through grants and advocacy.Built and maintained strong relationships with media, legislators, nonprofits, and community partners.Advanced initiatives in accessibility, destination development, and environmental sustainability.Currently pursuing Certified Destination Management Executive (CDME) credentials.
Education
Michigan State University
Bachelor of Arts - BA
Skills
- Hotels
- Online Marketing
- Advertising
- Event Management
- Meeting Planning
- Public Relations
- Media Relations
- Strategic Planning
- Social Media
- Fundraising
- Marketing Strategy
- Hospitality Industry
- Social Networking
- Social Media Marketing
- Press Releases
- Destination Marketing
- Newsletters
- Tourism
- Marketing Communications
- Trade Shows
- Online Advertising
- Marketing
- Public Speaking
- Non-Profits
- Nonprofits
- Sponsorship
- Email Marketing
- Event Planning
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