Amanda Schulte

About Amanda Schulte

I love amplifying customer voices in strategic marketing initiatives. I value community and relationship building and enjoy collaborating across multiple teams and sectors as a customer-centric marketer. Adept at bridging the gaps between marketing, product, sales, and customer success to showcase the best part of any business: its customers. Brand marketing + customer marketing is my sweet spot. Specialties: Voice of Customer Content Creation, Customer Marketing and Advocacy, Product Launches & GTMs, Reference Programs, Relationship Management, Events, Community, B2B Content Creation, Interviews, Surveys, Reviews, Case Studies, Customer GiftingPerpetual Career Objective: Actively connect people and ideas to inspire and better our communities.

Experience

1. Senior Customer Advocacy Manager

   SOCi.ai

   Apr 2025 — Present

   Customer Evidence & Launch Support: Own the creation of compelling customer stories and use cases to support product launches, business development and partner initiatives, and go-to-market strategies.Storytelling & Content Creation: Analyze customer data to craft authentic, value-driven narratives across a variety of content formats including case studies, testimonials, videos, press releases, and top-logo placements.Customer Programs: Architect and manage our customer champions program, SOCi Circle, to spotlight brand champions and drive advocacy at scale.Sales Enablement: Deliver high-impact collateral that equips sales teams with customer-backed proof points that accelerate revenue growth.Digital & PR Amplification: Partner with comms and web teams and create updates that drive success across website, review platforms, and social media, ensuring consistent amplification of the customer voice.Reputations & VOC Strategy: Lead review generation and G2 program strategy, while also owning voice of the customer initiatives that directly inform product direction and customer success.Community Management: Full end to end management of the Multi-Location Marketing Leader\'s Community, a niche Director-level and above space for leaders to network and attend monthly virtual Coffee Chats led by industry experts like TikTok, Meta, Google, Reddit & more.

Education

• University of Missouri-Columbia

  Masters

• The University of Manchester

  Creative Writing Summer Program

• University of Missouri-Columbia

  English

Skills

• Fundraising
• Social Media
• Policy Analysis
• Email Marketing
• Event Management
• Nonprofits
• Event Planning
• Public Speaking
• Customer Relations
• Client Services
• Animal Science
• Management
• Program Development
• Animal Husbandry
• Non-Profits
• Leadership
• Grant Writing
• Healthcare
• Blogging
• Animal Pharmaceuticals
• Research
• Microsoft Office
• Facebook
• Grants
• Community Outreach
• Community Development
• Pharmaceutical Industry
• Project Management
• Editing
• Recruiting
• Cat Herding
• Public Relations
• Training
• Volunteer Management
• Client Relations
• Customer Service
• Newsletters
• Social Networking