Amanda Lien
Head of Content Marketing, Marketing Project Manager, Overly-Enthusiastic Commenter | I tell stories for a living – is yours next?
- Role
- Head of Content Marketing at Waymark
- Location
- Hampton Roads, VA, US
- LinkedIn followers
- 500 followers
About Amanda Lien
I’m a content strategist and storyteller with 7+ years of experience turning complex ideas into clear, engaging narratives that drive business growth. My background spans SaaS, tech, media, and agency environments — with a focus on thought leadership, SEO, multichannel campaigns, and editorial leadership.I specialize in building content engines that blend creativity with data: editorial calendars, SEO-optimized content hubs, go-to-market messaging, customer stories, and executive thought leadership. I’ve led content across blogs, newsletters, social, email, and long-form formats, and I love partnering with product, design, SMEs, and sales teams to create content that actually moves the needle.What sets me apart is my ability to translate technical, nuanced, or abstract ideas into stories people remember – whether that\'s a C-suite audience, a creative community, or B2B decision-makers.If you’re building a brand with a strong point of view and you need someone who can shape its voice, narrative, and content ecosystem, let’s connect!
Experience
Head of Content Marketing
Jul 2025 — Present
My role evolved to lead Waymark\'s content marketing function, owning strategy, execution, and measurement across all content initiatives. Partner directly with executive leadership, business development and sales teams, and clinical thought leaders to align content with company growth objectives and market positioning. Responsible for developing thought leadership, driving brand awareness in the healthcare technology space, and building scalable content systems that support pipeline generation.
Education
Quantic School of Business and Technology
Master of Business Administration - MBA
National University
Master of Fine Arts, Creative Writing
Temple University
Bachelor’s Degree, Journalism
Skills
- Public Speaking
- Newspapers
- Online Journalism
- Interpersonal Communication
- News Writing
- Copy Editing
- Social Media Communications
- Adobe Photoshop
- Adobe Premiere Pro
- Communication
- Ap Style
- Blogging
- Microsoft Office
- Research
- Microsoft Excel
- Leadership
- Creative Writing
- Headline Writing
- Journalism
- Microsoft Word
- Adobe Illustrator
- Social Media
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