Aj Curry

About Aj Curry

My dream job was to be an NFL Wide Receiver. While my skills never quite aligned with this profession, they did line up with another part of the sports world: sports marketing. My creativity, love of challenges, and nationally-recognized communication skills led me to develop a passion for sports marketing, and I never turned back.Twitter | https://twitter.com/AJ_CurryInstagram | http://instagram.com/aj_curry

Experience

1. Senior Director, Social and Content Strategy

   Fiume Capital

   Apr 2023 — Present

   Lead overarching social, content, and influencer marketing strategy for Thrill Sports & Entertainment properties including Power Slap, Nitro Circus, and Street League Skateboarding, helping increase social impressions across brands by 264%(+40B views), increase monthly digital marketing revenue by 45%, and grew the collective following by 62%(+31M followers). Built and activated a cross-portfolio influencer marketing program, developing unique creator-led campaigns and VIP event access strategies, finding, engaging, and collaborating with top global Gen Z influencers with a combined reach of over 2B+, creating additional virality, buzz, and organic brand exposure. Worked cross-functionally with global government entities and tourism boards to market international events to international consumers. Developed and led social/digital marketing campaigns across a variety of products including live events, live tours, TV shows, pop-ups, mobile games, sweepstakes, gambling developments, international efforts, and more. Collaborated with global sponsors to create custom branded content resulting in over 30M views per top campaign asset and leading the social integration of partnership programs across live and digital, leading to multiple multi-million dollar deals and renewals. Consulted all Fiume Capital portfolio companies on their social, content influencer, and marketing strategies - performing audits, building detailed recommendation reports, helping implement new processes and softwares, and giving presentations to their M&A companies. Regularly worked with high level executives on the investment team and company boards.

Education

• Bradley University

  Bachelor of Arts (BA), Sports Communication

Skills

• Digital Marketing
• Video Editing
• News Writing
• Problem Solving
• Blogging
• Research
• Snapchat
• Graphic Design
• Sports
• Adobe Design Programs
• Microsoft Office
• Writing
• Advertising
• Social Networking
• Social Media Marketing
• Editing
• Event Planning
• Twitter
• Journalism
• Social Media
• Marketing
• Public Relations
• Digital Journalism
• Fundraising
• Public Speaking
• Sports Writing
• Facebook
• Event Management