Amanda Cox

About Amanda Cox

Over the last 12 years, I have exemplified an unwavering dedication to contribute to the organizational success of the companies I worked for. As a growth-focused individual, I continue to strive for professional and personal development and leverage my progressive industry experience to accomplish marketing objectives, business growth, and positive customer journeys. I have a passion for improving the customer experience. Some ways I have succeeded at this include through creating and supporting collateral that customers can digest like user guides and marketing communications. I’m also well-versed in working across the organization to prepare other internal partners for items our team has been working on and developing meaningful guidance for them to be prepared to assist clients. One of my top passions is VOC and customer insights, and I especially love developing surveys, collecting and analyzing customer insights to drive change effectively, and supporting product and service improvement decisions. Furthermore, I proactively led the strategic analysis, research, and coordination of reporting to key stakeholders and leaders to provide value-adding findings and align them to business objectives. I utilize my hands-on experience in Project Management, Brand Marketing, and Strategic Planning to add value and contribute to the organization’s success consistently. Here are some of my career and skills highlights-Recognized as a customer-centric strategist with a proven track record of driving positive customer journeys-Collaborative leader with exceptional interpersonal skills and the ability to build trusting relationships with internal and external stakeholders to yield a positive business impact-Proficient in researching, analyzing, and coordinating reports while leveraging knowledge in statistics, data mapping, and survey methodologies to provide value-adding findings and align them to business objectives-Consistently demonstrated exceptional work ethic and dedication and received a First Citizens Bank Exceed Performance Award in 2018 (Internal award for associates nominated by other associates who exceeded expectations).If we share the same vision or if my qualifications piqued your interest, let’s connect! You can reach me here or through a••••••••@gmail.com.

Experience

1. Senior Product Specialist

   First Citizens Bank

   Feb 2026 — Present

Education

• Ingram Tom Moore High School

  HS Diploma, General Education

  2006 — 2010

• North Carolina State University

  Master of Business Administration (M.B.A.), Marketing Management

• Texas State University

  Bachelor of Fine Arts and Communication, Journalism-News Writing

  2008 — 2010

• University of North Texas

  Journalism

  2006 — 2007