Amanda Hoac

About Amanda Hoac

Experiment-driven. With over 13 years of experience in user acquisition, engagement, retention, and growth strategy, I am extremely passionate and curious about understanding our customers and optimizing their journey for the best user experience possible.Specialties include:Conversion Rate Optimization • Performance Marketing • Product Management • Product Marketing • Experimentation (A/B Testing) • B2B and B2C Marketing • Analytics • Web Marketing Technology • User Acquisition • App Store Optimization • Channel Testing • CRM • Marketing Automation • UX Design • User Research • Program Management • Social Media Marketing

Experience

1. Senior Product Manager, Adobe Com

   Adobe

   Sep 2025 — Present · San Francisco, CA, US

   Leading B2B initiatives across Adobe.com for Acrobat and Express, driving strategy, experimentation, and growth for business audiences.

Education

• University of California, Santa Cruz

  Bachelor of Science - BS, Biology and Environmental Studies

• Harvard Business School Executive Education

  Leadership and Culture

  2019 — 2020

• Stanford University School of Engineering

  Advanced Product Management Program

  2024 — 2025

Skills

• Product Marketing
• Social Networking
• Social Media Marketing
• Public Relations
• Growth Strategies
• Community Outreach
• Sales
• Social Media
• Customer Acquisition
• A/B Testing
• Customer Retention
• Customer Service
• Data Analysis
• Public Speaking
• Growth Hacking
• Sql
• Mobile Advertising
• User Experience
• Event Planning
• Conversion Optimization
• Email Marketing
• Start-Ups