Amanda Ellison

About Amanda Ellison

Since 2009, I have built an extensive library of knowledge in traditional, content…

Experience

1. Director of Online Reputation Management

   Lifepoint Health®

   Jan 2022 — Present

   As the Director of Online Reputation, I oversee the training and implementation of the online reputation program for more than 882 enterprise locations. Managing a team of more than 80 field CEOs, facility champions & internal staff gives me ample opportunity to increase adoption through education and communication of best practices. Our department works directly with enterprise marketing departments and across all enterprise sites of services to identify opportunities to leverage positive sentiment for use in marketing materials both on and offline. I worked with IS Mobility to create a Reputation iPad process/policy enabling the facility reputation champions to efficiently capture new reviews in a technologically secure manner. With this update, reputation champions are able to reduce the time they spend capturing reviews while increasing the viability of the reviews. Working with the Security team, we set up a secure way to manage Reputation.com user accounts utilizing the internal security master program and approval process. My duties and responsibilities include:*Implementation and training about online reputation, reviews, and use of the reputation-monitoring program *Increased rate of review capture by more than 45% enterprise wide without increasing negative review percentage *Day-to-day maintenance of the reputation-monitoring program and user access *Manage the review response and investigatory team *Increased rate of review response by up to 500%*Development of regular communications to users regarding system updates, best practices, and frequently asked questions *Provide innovative reporting on reputation data to appropriate field and line of business leadership, sales teams, enterprise finance teams, and enterprise risk teams *In conjunction with a third-party vendor, ensure that 880+ business listings are accurate and optimized

Education

• Western International University

  AAS, Business-Marketing

  2010 — 2012

• University of Louisville

  English, Theater

  2000 — 2002

Skills

• Publishing
• Web Content Management
• Community Management
• Web Content
• Copywriting
• Copy Editing
• Facebook
• Digital Marketing
• Social Media Strategist
• Online Advertising
• Press Releases
• Volunteer Coordination
• Community Strategy
• Pinterest
• Brand Ambassadors
• Content Strategy
• Content Marketing
• Blogging
• Google Analytics
• SEO
• Media Relations
• Wordpress
• Public Relations
• Content Management
• Social Networking
• Marketing
• Social Media
• Newsletter Production
• Smo
• Marketing Strategy
• Integrated Marketing
• Social Media Marketing
• Publicity
• Public Speaking
• Volunteer Management
• New Media
• Business Networking
• SEO Copywriting
• Marketing Communications
• Newsletters