Amanda Hays

About Amanda Hays

Marketing and advertising leader with experience in product and strategy development, audience insights & research, campaign execution, and analytics.

Experience

1. Principal, Product Marketing

   Intuit

   Mar 2022 — Present · Remote - Omaha, NE, US

   Develop short- and long-term marketing strategies to achieve growth of the Small Business/Self-Employed Group (SBSEG) portfolio, inclusive of QuickBooks and Mailchimp brands. Lead both inbound and outbound product marketing and go-to-market functions, including:• Evaluate concepts for potential impact, customer demand, price sensitivities, and uniqueness in the competitive landscape• Partner across the business to create awesome end-to-end customer experiences driven by customer insight and demand• Leverage the appropriate learning strategies - including data analysis, qualitative, and quantitative research, and experimentation - to validate hypotheses• Drive execution of go-to-market plans across channels

Education

• The University of Kansas

  Bachelor of Science in Journalism, Strategic Communications

  2002 — 2005

• Baker University

  Master of Business Administration (M.B.A.)

  2012 — 2014

Skills

• Creative Direction
• Digital Media
• Promotions
• Lead Generation
• Strategy
• Integrated Marketing
• Management
• Market Planning
• Digital Marketing
• Online Marketing
• Account Management
• Advertising
• Budgets
• Direct Mail
• Creative Development
• Brand Development
• Marketing
• Social Media
• Leadership
• Sales Presentations
• Social Networking
• Brand Awareness
• Brand Management
• Sales
• Marketing Strategy
• Media Planning
• Social Media Marketing
• Mobile Marketing
• Budgeting