Amanda Harrell
Growth Marketing Executive
- Role
- Executive, Vice President Marketing at Lingraphica
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Amanda Harrell
Senior Global Commercial & Marketing Executive with 25+ years of exceeding goals and helping corporations move to a higher level of commercial success through innovative-strategic Marketing. Energetic, results-focused, and team-oriented with a solid record of achievements reached through leadership, hands-on experience and marketing expertise in the following areas:~ Results driven and proven strategic Marketing planning for B-to-B and B-to-C ~ Global Marketing Research and Analytics for Americas, Pan-Europe, and Asia-Pac~ Expertise in customer segmentation & portfolio data mining to generate sales ~ Lead & execute global/local strategic plans, product launches, branding & ROI modeling~ Leadership and global resource allocation; offering mentorship & development~ Channel Marketing: direct, content, social, digital, SEO/SEM and CRM/lead generation~ Leverage Marketo, Hubspot, Salesforce, NetSuite/ERP, and LIMS platforms to build muti-channel campaigns, define customer behavior & track ROIIndustries Served: Advertising, Agriculture, Automotive, Anti-Money Laundering, Banking/Finance, Commercial Mortgage, Compliance, Construction, Consumer Retail Loans, eCommerce, Food Services, Genomics, Healthcare, Hospitality, Indirect Auto Loans, Information SaaS Technology, Insurance, Life Sciences, Machine Tools, Manufacturing, Marketing, Materials Handling, Medicare, Medical Devices, Mortgages, Real Estate, Risk Diligence, Sales, Student Loans and Television.
Experience
Executive, Vice President Marketing
Jan 2024 — Present
Education
Ferris State University
Bachelor of Science, Marketing & Communications
University of Michigan
Graduate Studies- Communications
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