Amanda Hagley
Director, Web Marketing @AlertMedia
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WORK HISTORY
Director, Web Marketing @AlertMedia
Austin, TX, US
Promoted from Web Marketing Manager• Directed full redesign, build, and launch of website in 3 months• Own alertmedia.com website and manage agency relationship, dev projects, cross-team collaboration with stakeholders, and web budget• Direct SEO content, technical (Core Web Vitals), and link strategies for B2B lead acquisition• Currently building out a new GEO strategy to optimize LLM search engines for B2B lead acquisition• Incorporate AI systems into marketing workflows to streamline production and gain efficiencies (examples: Content production for search, Custom GPTs for training and schema markup generation, website chat engagement, and data analysis)• SEO strategy drove +334% increase in organic traffic and +707% increase in organic conversions YoY during tenure • Established and now oversee CRO A/B testing program• Determined strategy and execution of product page redesign resulting in a +10% lift in page visitors and a +64% increase in high-intent conversions• Implemented YouTube SEO strategy resulting in 75k additional site visitors and influencing 132 new sales opportunities to date• Managed GA4 migration & audit of website conversion tracking• Manage team of web and content marketers, and external agency relationships
EDUCATION
Ohio University
Bachelor's degree, Strategic Communications (Marketing Minor)
SKILLS
ABOUT AMANDA HAGLEY
I optimize websites and drive inbound lead generation by helping companies show up on the internet. I love combining data with an understanding of human intent to drive results. In my spare time, I advocate for breast cancer prevention and early detection by teaching people about hereditary risk and how to identify symptoms through self-exams. Please don\'t contact my personal email or phone for business-related sales cold calls, thank you!
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