Amanda Glover

About Amanda Glover

I am a passionate product leader who believes a great product management team, at the heart of any organization, will drive lasting change by expanding the markets they serve while delivering sustainable revenue growth.With 20 years of experience in product management and marketing across both B2B and B2C channels globally, I thrive on helping businesses scale to meet their long-term vision and revenue goals by focusing on customer-preferred solutions. Taking on “impossible” projects others shy away from is inspiring; if it’s said the outcome would be highly valuable but not possible, I will rise to the challenge and commit to driving the project to completion.Leadership Strengths-Advocating for the customer-Leading product management with the intent to serve -Scaling the team’s capability and value-add to the organization -Focus on building trust and making people feel valued and heard -Building cross-functional partnerships to help drive meaningful change-Empowering others to do their best work with the autonomy and support needed to be successfulStrengths & Experience-20 years of product and marketing experience in B2B and B2C channels globally-8 years leading and building lean, high-performing product teams with up to 4 direct reports-4 years wireframing and setting requirements for customer-preferred digital solutions-Led digital transformation moving manual operations to a digital platform-Focuses on human-centered leadership approach to develop strengths and grow retentionSkills-Product Vision & Strategy-Strategic Planning-Business analysis -Product Lifecycle-Customer Insights & Segmentation-Market Research-Roadmap Planning-P&L Responsibility-Process Development-Team Leadership -Management-Project Management-Strong Communication Skills-Pricing & Distribution Strategy-Business Planning & Forecasting-Competitive Market Analysis-Go-To-Market Strategy-B2B and B2C Planning-Agile Methodology -Start-up/acquisitionsIndustries-Healthcare-Consumer Electronics-Appliances-Furniture

Experience

1. Director of Product Management

   WPS - Educational and Psychological Assessments

   Jan 2021 — Present

   Established market share assessment leadership framework to highlight existing market share, growth potential and future growth beyond existing product gaps in top market in an otherwise unknown space. Enabled proactive work to understand how WPS can scale from $50M to potentially $100M in schools. Driving market assessments in all key channels to inform long-term growth strategies. Drove corporate strategy discussions for greater clarity to enable action against product strategy. Created prioritization methodology and process for alignment and visibility across all PM areas. Finalized stage-gate process, responsibilities, and workflow across departments. Established customer-insights plan to launch department function within the organization. Established customer insights framework and implementation. Created unified roadmap between digital product management and engineering for the next 12-18 months with future initiatives across the next 5-years.

Education

• Cal State University Fullerton

  Bachelors, Communications with an emphasis in Journalism

  2000 — 2004

Skills

• Trade Shows
• Event Planning
• Public Relations
• Marketing Management
• Advertising
• Copywriting
• Strategy
• Product Marketing
• Web Content
• Market Research
• Cross-Functional Team Leadership
• Marketing
• Market Planning
• Press Releases
• Sales
• Product Development
• Product Management
• B2b
• Direct Marketing
• Strategic Partnerships