Amanda Giglio
Head of Product Marketing
- Role
- Product Marketing at Intuit
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Amanda Giglio
I build and lead customer-backed and data-driven PMM teams to drive product adoption and revenue for growth companies. My expertise is with B2SMB and B2C audiences, or B2B with data-driven growth teams. I am an expert in marketing fintech and SaaS products.I love product marketing craft- I add the most value with best-in-class product and market strategy, customer insights, product roadmap influence, segmentation, targeting, positioning, and messaging. I\'m an advocate of scalable GTM process, rigorous campaign testing, and tying PMM work to business outcomes. I empower and scale PMM teams to be industry leaders in these skillsets, and I have a repeatable model for turning around PMM orgs.Outside of full time work, I advise growth-stage companies on PMM org design and PMM function, including fractional work. I also consult with female and BIPOC-led small businesses on how to lead and scale their businesses confidently.
Experience
Product Marketing
Feb 2026 — Present
Engaged as a strategic partner to lead payroll-related go-to-market strategy and product launches for SMB and Mid-Market customer segments, spanning market strategy, GTM planning, and end-to-end launch execution.
Education
Northwestern University - Kellogg School of Management
Master of Business Administration (M.B.A.)
2015 — 2017
Boston College
BS, Finance, Philosophy
2006 — 2010
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