Amanda Whiting Gerstle
Strategic Marketing for Music Tech & Pro Audio | Former Universal Audio, Splice, Roland | Electronic Music Producer
- Role
- Strategic Marketing Consultant at Pro Sound Effects
- Location
- Santa Cruz, CA, US
- LinkedIn followers
- 500 followers
About Amanda Whiting Gerstle
Over the last 20 years, I\'ve developed and implemented data-driven marketing initiatives…
Experience
Strategic Marketing Consultant
Jan 2025 — Present
Leading strategic marketing, brand development, and growth planning for Pro Sound Effects — a leading innovator in professional audio, sound design, and media production. My role centers on transforming marketing strategy, storytelling, and team enablement to position PSE as a top-tier B2B partner for the entertainment, media, and AI-music industries.Key achievements & focus areas:• Marketing Strategy & Growth Planning – Co-developed 2026 marketing strategy, goals, and execution roadmap aligned with company vision and revenue targets.• Brand Communications & Storytelling – Directed brand narrative, PR, and awareness initiatives, including the “Tell Our Story” campaign to elevate visibility across creative, enterprise, and technology audiences.• B2B Marketing Transformation – Realigned the marketing funnel, positioning, and messaging to drive enterprise partnerships and strengthen cross-functional collaboration.• Thought Leadership & Content Strategy – Shaped executive communications, speaking engagements, and media coverage to expand reach and credibility within music technology, film, and AI-driven sound creation.• Team Enablement & Operations – Guided restructuring of the marketing function to improve performance, ownership, and alignment with sales and product strategy.
Education
UCLA
Bachelor of Arts (B.A.), Mass Communications, Music History
2000 — 2004
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