Amanda Hildahl
Director, Customer Experience, Strategy, Planning & Execution @Manitoba Public Insurance
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WORK HISTORY
Director, Customer Experience, Strategy, Planning & Execution @Manitoba Public Insurance
Lead enterprise strategy development and performance management, ensuring alignment from planning through executionOversee Customer Experience, UX, and Strategic Insights teams to turn customer data into business actionProvide strategic oversight of the PMO, supporting disciplined execution and integrated planningAct as a bridge between corporate vision and real-world delivery, advancing cross-functional alignment and accountabilityGuide transformation through thoughtful pacing, clear priorities, and customer-centered decision-making
EDUCATION
University of Manitoba
Master of Business Administration (M.B.A.), Marketing
University of Manitoba
Bachelor of Arts (B.A.), Psychology
SKILLS
ABOUT AMANDA HILDAHL
I’m a strategist, builder, and leader committed to turning vision into reality.As Director of Customer Experience, Strategy, Planning and Execution at Manitoba Public Insurance, I lead a powerhouse portfolio that brings together strategy, customer insights, UX, CX, and enterprise execution. My role is about connecting the dots; pulling voice of customer, performance data and situational factors together to inform a plan and making sure what we say we’ll do in our plan is what we actually deliver. We\'re successful when our strategy is lived, not laminated.I’m passionate about meaningful change and motivated by a desire to leave every space better than I found it. Whether it\'s improving the customer journey, strengthening internal decision-making, or setting the stage for long-term success, I thrive at the intersection of ambition and action.Earlier in my career, I had the privilege of leading a transformation that helped the Manitoba craft brewing industry flourish. At Manitoba Liquor & Lotteries, I worked alongside brewers, policymakers, and business leaders in retail, on premise and entertainment to unlock potential in a tightly regulated environment. The result: a booming local industry that reshaped our province’s culture, economy, and nightlife.That experience shaped my leadership style. I\'m known to be collaborative, systems-minded, and relentlessly curious. I’m continuously learning, challenging the status quo, and building toward a bigger future. I love championing the strategic mindset and a spirit of action in organizations that care about people, purpose, and progress.
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